King Charles’ long-standing commitment to empowering young people is taking a creative turn. In a bold move to resonate with today’s youth, his iconic charity, The Prince’s Trust, is undergoing a rebrand. This makeover is being taken place to make this charity more appealing to the younger ‘TikTok’ generation. Want to know more about it? Continue reading!
The monarch’s charity has unveiled its new tagline and logo in honour of the 75-year-old King. Royal fans know that the King’s Trust was set up by His Majesty himself in 1976 to support young people and help them build skills for the future. The announcement to change the charity’s name from The Prince’s Trust to The King’s Trust was made last November.
Ever since there has been a team working behind to design the new logo tagline which was being led by creative director and former beneficiary James Sommerville OBE. This creative director was supported by The King’s Trust Group in 1986 with a grant and support when he was co-founding his first design agency. It looks like the King wanted to rebrand the whole thing to be ‘relevant’ for younger people.
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After the title change was approved by the Privy Council, the new branding was then designed by Sommerville, who was personally helped by the Trust and got his “big break” with a grant from the charity. He has even made the logo ‘TikTok friendly.’ The new logo is a crown-like image, with figures representing a young person and mentors on either side. While speaking to Telegraph, James said, “It places young people at the centre, just as I was placed.”
Alongside the visual makeover, The King’s Trust has updated its messaging, using the tagline “Working for young people,” which will now appear on its online platforms.
King Charles has expressed his delight with the new branding, which is set to make its debut on the charity’s website and social channels. For more such updates on the royal family, keep following Soap Opera Daily!
