Has Meghan Markle rebranded her lifestyle brand? The Duchess of Sussex is indeed starting anew in the business world and couldn’t wait to share it. On February 20, she dropped a vision board on Instagram to introduce ‘As Ever’ formerly known as American Riviera Orchard. Interestingly, the board even featured her husband, Prince Harry, and their son, Archie. Read further to know the rest!
Meghan Markle: Meghan Gives Shout Out to Harry and Archie
Meghan Markle has beautifully curated a vision board with recipes, inspirational quotes, and jar labels for her raspberry spread. In a clip released on February 17, the Suits alum announced that her new brand will continue selling fruit preserves. “I think we’re all clear at this point that jam is my jam.”
However, Harry’s wife doesn’t believe in gatekeeping and wants to share other products that she loves. While we can’t wait to see what the future holds for As Ever, Meghan’s sweet family tributes steal the show! Look closely, and you’ll find a watercolour painting of the Sussexes walking their late dog, Guy, and sharing a kiss.
Too wholesome! Moreover, a green star with “Archie“ scribbled on it is next to it. Is that little Prince’s handwriting? It looks like the little munchkin has helped his mum with her creative project. Sadly, Princess Lilibet was MIA, but she must have inspired her mother in some way.
Why the Name Change?
Markle’s rebranding of her lifestyle brand feels like a breath of fresh air, but why the name switch? It turns out Meghan’s neighborhood, Santa Barbara, inspired the American Riviera, but it had its own downside. “It limited me to things that were just manufactured and grown in this area,“ she explained.
In addition, Netflix came knocking on Meghan’s door for her upcoming show With Love, Meghan and her business. She knew it was about time to embrace a name she had secured back in 2022. But why, As Ever? “As Ever essentially means ‘as it’s always been,‘” replies Markle.
Yep, she has always loved cooking, crafting, and gardening– “this is what I do,“ she added. Markle’s As Ever era is just starting, and we’re so here for it! Don’t miss out on more exclusive scoop on Meghan Markle at Soap Opera Daily. What’s your take on Meghan’s fresh approach? And who else suddenly has a craving for jam?
