EastEnders fans have been waiting for Roxy Mitchell to return to Walford. And now a surprising twist might finally bring her back. Rita Simons’ uncle, Lord Alan Sugar, recently suggested a clever way for the actress to step back into the soap, even though her character technically died years ago. Could a “cousin” of Roxy be the next big EastEnders surprise? Keep scrolling to know more.
Lord Sugar’s Bold Idea For Roxy’s Cousin In EastEnders
In a recent TikTok video, Lord Sugar playfully discusses the idea with Rita. He admitted that it would be impossible for the BBC to bring Roxy back directly. She died on a dramatic New Year’s Day in 2017 along with her sister, Ronnie Mitchell. They both drowned in the hotel pool at Ronnie’s wedding to Jack Branning. Since then, fans have demanded their return. However, the storyline was such that it was impossible.

Lord Sugar even joked, saying that Rita, who played Roxy, could re-enter the soap as Roxy’s cousin. He even gave a cheeky name, calling her “Poxy Mitchell”. In the video, he told Rita, “Now look, Rita. There is no way you’re ever going to convince the BBC to bring you back into EastEnders. So you’ve got to come back as a cousin of who you were.”
Rita was laughing in the video and asked if the BBC would consider this idea. Sugar then assured her that they should do it. Their conversation has increased fans’ hopes. They have given an idea to reintroduce a beloved face once again on the soap. It will allow Rita Simons a chance to shine once more.
Rita’s Previous Return And Fans’ Hopes
Fans did see Rita’s return for a short time after she died in 2023. She came back in Amy’s imagination during a therapy session. However, fans were not satisfied. They wanted to see more of her. Now, Lord Sugar’s suggestion could bring Rita back to the Square. And it will be a completely new role yet connected to her original character.

Fans always had a soft corner for Roxy Mitchell. They loved to see her mischievous side. Bringing in a cousin could keep things interesting and add new storylines for the Mitchell family. The BBC soap has a history of surprising comebacks to its fans.
So this is not impossible. Rita is very excited about this idea. She even joked with her uncle and explored potential names and storylines. At the end of the video, she said,” So you heard it here.” Roxy’s cousin could bring fresh drama to Walford. It would be interesting if the makers consider Sugar’s suggestions. For more EastEnders spoilers and updates, keep following Soap Opera Daily.