Hailey Bieber is living the best of both worlds. She recently announced her pregnancy, leaving her fans in awe. But while her fans were all about Hailey and Justin Bieber’s child, the beauty mogul made another big announcement. She shared that her beauty brand, Rhode Beauty, is nearing launching its summer collection.
Exciting, right? The Rhode Beauty brand is known for various skin and makeup brands. While its lipline has a separate fanbase, Hailey has announced her unexpected new venture. It’s none other than Rhode’s blushes. Yes, you read that right. Hailey Bieber is now stepping into the blush industry, a move that has surprised many, where her rival Selena Gomez used to rule. Now that’s interesting.
But it’s another story. Hailey and her company are expecting a smooth launch, and to make their project famous, they are sending it out to social media influencers. Hailey even asked the influencers to partake in her ‘Get Ready With Me’ videos. On Tuesday, a TikTok influencer flaunted the upcoming six shades of blushes.
The TikToker named Kensington began to show off the different shades of colors. But as she started putting the pink blush on her cheek, she remained amazed by the soft texture of the cream blush. The pigment of Rhode blush is stunning. The influencer commented that it was the softest cream blush she’d ever felt and applied, calling the blush perfect for any skin.
In her video, the influencer also pointed out that the Rhode blush product is worth the wait. She was obsessed with it and couldn’t wait for its launch. While the makeup products started making social media abuzz, a user compared it with Selena Gomez‘s Rare Beauty makeup.
Well, Selena and Hailey have a history of feuding. However, last year, Selena stepped in to defend Hailey. She even asked the haters to stop bullying Hailey for things she hadn’t done. While it appears they are in the right place, Hailey Bieber remains unbothered by such comparisons.
Instead, she dropped some brand-new It-girl products. Last night, Rhode’s Instagram shared a ‘dump’ of snaps, which piqued fans’ attention. It was a sheet of tiny stickers in apple shapes. That is later revealed to be pimple patches. The post captioned, “itty bitty bits of may [fruit emojis],” the caption also suggested that they were working on some new things that would launch soon.
It’s not the only thing Rhode Beauty is working on. However, Kendall Jenner‘s comment on Hailey’s post hints that Hailey Bieber is working on bringing different shapes and sizes of pimple patches. This definitely shows that something interesting is piled up for the summer collection. So, don’t miss it. Stay tuned. Soap Opera Daily will keep you updated.