Meghan Markle is back in business. The Duchess has now announced her latest lifestyle brand. It is called- “As Ever”, and everyone including the entrepreneur are very excited. Initially known as “American Rivera Orchard”, the brand is now being called “As Ever.”
Meghan took onto her Instagram and shared a video introducing “As Ever”. She described it as a brand that is an extension of her love for food, gardening, entertainment, thoughtful living and finding joy in mundane things. She has announced a website launch for the same. The homepage features Meghan running with her daughter, Princess Lillibet. While users can now check out the website, the brand will go live in the Spring of 2025.
As soon as Meghan Markle announced this rebranding, we have seen a lot of varied reactions. Many social media users applauded this rebranding and understood the sentiment. However, some were quick to point out the inconsistencies. This is the third name change for Meghan’s brand and everyone is wondering what she wants to do with it next.
One royal commentator pointed out that Meghan’s brand hasn’t yet made any sales. They feared that the brand is already falling apart. There have been some trademark setbacks and logistics hurdles with the ARO, and we hope that the same won’t happen with As Ever.
Some royal enthusiasts believe that maybe Meghan has rushed this launch because she wants it to launch with the premier of her Netflix series- “With Love, Meghan.” The show is all set to hit our screens on March 4, 2025.
While some are pointing out the flaws of the brand here, many fans remain enthusiastic. Many have taken to their social media to praise the resilience. As Meghan continues with this journey of new business, we will have to wait to know what happens next. Are you excited about this? Tell us in the comments below. Also, keep coming back to Soap Opera Daily for more Royal updates like such.
