When it comes to business, no one can beat Selena Gomez. The singer is known for her acting and music careers and has also started her own clothing and cosmetic line, Dream Out Loud and Rare Beauty, respectively. While her business flourishes, Gomez surprised everyone after filing a lawsuit against a gaming company back in 2020.
Famous as “Clothes Forever-Styling Game,” the game was accused of featuring Selena Gomez and various high-profile celebrities like Taylor Swift, Gigi Hadid, Kim Kardashian, and Beyonce. It was launched in the App Store in 2017 by a China-based seller, Guangzhou Feidong Software Technology Co.
However, according to reports, MutantBox Interactive Limited, a British company, held copyrights of the dress-up game. While the game is available for iPad and iPhone users, it was sued for violating the “rights of publicity.” In 2020, Selena Gomez filed a lawsuit against Guangzhou Software and MutantBox Interactive for unauthorized use of her name and features.
The $10 million lawsuit was aimed at reclaiming all the income, profits, and benefits the company had accrued. Gomez’s representatives argued that the company had profited from her popularity, with her attorney, Alex Weingarten, telling Business Insider that the singer is a “style icon.”
So, it’s likely that people will turn to the app if it features Gomez’s name and likeness. Further, the game used Gomez’s appearance, pose, and outfit to resemble the singer’s look for the Flare Magazine cover in November 2015. This has further sparked controversy about using Selena Gomez’s appearance without her consent.
The suit further noted that the Single Soon singer carefully curates all her endorsements and business opportunities. She would never ask the youth to invest in a game that adds a purchase option. The game typically asks players to buy some features worth $99.99 to unlock more features and levels.
This has particularly left Selena Gomez surprised as a role model for youth; she knows how it could greatly impact the youth. While Selena Gomez didn’t support the dress-up game’s regulations, both parties had already reached a conclusion. The case has already been closed after the lawsuit reached a tentative settlement in September 2023.
Rolling Stone claimed that the Los Angeles Superior Court ruled in Selena Gomez’s favor, settling the case for $10 million. The case has finally been closed, and Selena Gomez is ready to move on with her $2 billion Rare Beauty brand. This is all for now. Stay with Soap Opera Daily for more such updates.
