Meghan Markle breathes, and the internet declares war! It’s not even a surprise anymore if she shares some updates, and the trolls come marching in no time. So, what’s the latest tea? The Duchess recently gave her cherished lifestyle brand, American Riviera Orchard, a new spin. It has been reborn with a fresh vibe as As Ever! The problem? There’s already a well-established clothing brand with the same name. What do netizens say now? Check out.
Meghan Markle: Markle Accused of Brand THEFT!
Meghan Markle recently launched her latest business baby on Instagram. The royal beauty described As Ever as a passion project that blends everything she loves—food, gardening, entertaining. Sounds charming, right? However, the 2017-founded clothing brand As Ever quickly caught wind of her announcement.
It turns out the fashion peeps are not so welcoming. As Ever’s co-founder Mark Kolski clarified in a statement: “We are not affiliated.” Yikes! Furthermore, Daily Mail reports that Kolski is in talks with consulting legal experts on how to handle the situation. But the digital space? It’s the internet vs. Meghan Markle all over again.
Social media users are dragging Meghan for allegedly not checking trademarks before launching her brand. One X/Twitter user snaps at her, “As Ever is also fairly well known to fashionistas in New York City.” They think Meghan stole their name and didn’t bother to conduct a business search.
What’s Next for As Ever?
In addition, another agrees, saying, “Markle took the same name as an already trademarked established clothing store.” Did Markle do it deliberately? Well, Prince Harry’s wife hasn’t clapped back at the backlash and shared her side of the story. Anyway, the scandal has become the talk of the town, with everyone debating.
Fans and critics wonder if it’s just an unfortunate oversight or a full-blown case of brand-name poaching. With the official launch of As Ever set for spring 2025, only time will tell how this trademark tussle unfolds. Just yesterday, Markle shared this adorable vision board to re-introduce her brainchild. She really didn’t see this coming!
Now, it’s interesting to see what Meghan has to say on the matter. We also wonder if the OG retail brand resorts to taking legal action against her. Until then, tune in to Soap Opera Daily for the sizzling scoop on Meghan Markle and other royals. Who do you think will come out of this PR mess looking as ever fabulous? We’d love to hear from you in the comments.
